“The journey of a thousand miles begins with a single step,” a quote by Lao Tzu shared by 24F Founder & President Emeritus Josh Fernandez to a supportive crowd. Last June 22, current student members and alumni from different batches of the org gathered at Matrix Creation Events Venue in Diliman, Quezon City to celebrate and commemorate the historical milestone of 24 Frames as the longest continuous-existing org of CIIT to first hit the decade mark.
Hosted by current 24F officers Kai De Leon and Raphael Brizuela, the event was attended by more than 70 attendees across generations, pushing through the heavy weather in their best cocktail dresses as they made the most of the event’s red carpet and dinner, as well as an assembly of new and exclusive 24F merchandise. A night centered on looking back at the long history and timeline of the org through videos, games, and interviews, the program reminisced ten years of sacrifice, blood, sweat, and tears with the theme “Anong Kwentong 24 Frames Mo?” (“What Is Your 24 Frames Story?”).
At the center of the event was a series of heartfelt speeches delivered by former presidents and student leaders of the org, reuniting on stage. Kicking things off was Aelron Cruz, Former 24F President from 2023-2024, sharing his journey on how the organization redeemed its ‘glory days’ as it recovered back from the pandemic. Cruz shared his team’s effort to organize the events “Alamat ng Orange Juice”, “SineSembreak”, and “SineLektura”, as well as to highlight the org’s recognition as a member of Academic Film Society, an adjunct of the Film Development Council of the Philippines. At the end of his speech, he introduced Qianna Sanchez as the next org President, alongside incoming officers Hillary Roque and Jasmin Dapitan, who will hold office as the next Vice President and Secretary, respectively. Sanchez delivered a short speech on her plans for the organization.
Through pre-recorded videos, Former 24F President (2021-2022) Ercel Santiago and Former President (2022-2023) Elijah Garcia both described their best college memories fueled by their passion for filmmaking, expressing their gratitude to their colleagues and networks. Sine Siklab Founder and Former 24F President (2018-2019) Ryven Rabang recalled his creative background, his term in office, and his creation of Sine Siklab. Amiel Kabigting, Head of 24F Multimedia Production and Former 24F President (2016-2017), thanked his peers for helping him establish 24F Multimedia Production, growing from documenting event coverages to securing brand commercials. Kabigting also acknowledged his batchmates who are now excelling in the industry as directors, cinematographers, editors, and creatives. Likewise, Sine Siklab Festival Advisor and Former 24F President (2019-2020) Joshua Roque shared his org beginnings, film festival management, and the effect of the COVID-19 pandemic, reiterating the org as a community of multi-generational filmmakers.
Closing the program, Fernandez took the stage to enlighten the audiences to reimagine that the organization has to be well-sustained during its ups and downs, reminding the future of Philippine cinema will reach new heights despite the challenges that the industry is facing. Daring everyone to see how each and everyone will be in the next ten years, he acknowledged and thanked the attendees, alongside those who supported the inception and evolution of the organization. After gathering everyone for a group photo, the venue transformed into a rave party, courtesy of dished throwback dance tunes by DJ Samuel Fnderio, reliving the CIIT college experience.
24 Frames (24F) is a Recognized Student Organization (RSO) of CIIT College of Arts and Technology, founded on June 14, 2014. With 20 pioneer members led by Fernandez, the org branched out with an events production studio (24F Multimedia Production) and the campus’ official film festival (Sine Siklab). In 2018, the org was awarded as the longest continuous existing organization by CIIT. In its 10th anniversary this year, 24F was instated as an official partner of FDCP’s Academic Film Society.
‘10 YEARS: The Homecoming and Celebration of 24 Frames’ was held last June 22, 2024 by 24F Multimedia Production. See more photos from the event and the full program video here (exclusive to members only).
It’s three days into the lockdown; are you running out of things to do while on enhanced community quarantine? Is there anything else for artists to do at this time? I’ve interviewed your 24F Assistant Secretary Chris Holgado to give you 10 things that filmmakers could do during this quarantine season.
“Ikot-ikot muna kayo sa bahay niyo, baka may hindi pa kayo napupuntahan.”
Up for the challenge? Take us on a tour, will ya? Give us a preview of those sexy edges, corners, and walls that make up your home. We’d love to know how comfy your bed really is for this whole month.
Video by Julius Nicole Lacanlale (2020).
Hone your inner Sam Kolder.
Piece together clips from your backlogs, your RAWs, or some royalty-free vids around the internet and see how much you can produce from it! There’s always endless opportunities to export a music video, a tribute, or even birth a new meme. Or maybe the time has come for you to join the TikTok community.
Video by iMarkkeyz (2020).
Shoot yourself indoors!
You don’t need the military for this one. Maybe the time has come to finally set up that studio you have always dreamt of. All you need is some practical lights, a working camera, and your roommate to rock some action! Don’t forget to disinfect your new place.
GIF from Mean Girls (2004).
See how everyone’s holding up!
There’s nothing more wholesome than an hijo/hija who checks on his family. Show off your IG story creativity skills and walk up to your fam to ask how they’re doing! Please no hoarding of tissues for this one.
GIF from KTLA (2015).
Rev up that inspiration!
Of course you still gotta rest your shoulders and your back from carrying the vibe inside your home. So sit back, relax, and finally watch those movies you’ve downloaded and kept untouched from all your school works. If you don’t have Netflix, our friends in Cinema One and TBA Studios have released some of their originals in their YouTube pages for streaming.
Film by TBA Studios (2017).
Life imitates art.
There’s nothing like a good cry after seeing your all-time fave drama, or a boost of adrenaline after getting scared by a random horror short. To pass the time, “build” a time machine using your microwave and time travel like Doc Emmett and McFRY! Play the alarm from The Purge and prank your siblings! Or perhaps unleash your Zack King persona in a room full of David Blanes and Criss Angels by passing through your magic door and coming out of your house (would not recommend).
Video by Voiceover Flowers (2020).
Who says my dog can’t Godzilla?
The time has come for the good boy to lip sync for his life. Whether you’ve got a dog, a cat, a chicken, or a domesticated rat, pet videos are the perfect way for you and the future Mr. Sandman or Godzilla to bond over and play. Now hurry up and record, Oscar’s waiting.
Video from TikTok user @jade13tr (2019).
Sharing is caring.
There are other better ways to make your day worthwhile. You can use your social media accounts to share to your stories what is happening around the country or how we can do our part to take care of our frontliners in this time of despair. Don’t be afraid to click that share button for news reports on the situation; videos are the most powerful media to spread attention.
GIF from Parasite (2019).
Get connected!
Now is the perfect way to put all these tips to use: make them available online! There are several platforms for you to gain traction on your proudest works besides Facebook, Twitter, and Instagram. All you have to do is use your voice and be part of the conversation.
With our new media partner Candy Magazine, we’re proud to share the release of Candy Bulletin! It’s a great community for artists like us to share what we can offer – whether it be through films, short videos, artworks, fan fiction, anything you can think of! Sign up and submit your works now by heading over to https://www.candymag.com/bulletin and get a chance to expose your creativity to Candy readers! We’d love to see your works there, CIITzens!
Stay tuned for more articles every Wednesday by subscribing to https://24frames.com.ph and follow our social media sites on Facebook and Instagram at @24frames.ciit to keep updated with our latest news and events.
Music videos are a way for artists to express their songs further, create an aesthetic for their brand, or just simply express themselves. When music artists release their music videos, their fans would be so excited to watch and support their favorite singer or band, with a serious case of LSS coming their way right after putting it on replay.
There are a lot of music videos to see online and on tv, catering everyone with different tastes in music. Here are the favorite music videos of your 24 Frames officers and why they’re worth your time.
1. Up & up – coldplay
chris holgado’s pick
Coldplay’s “Up and Up” is made by filmmakers Vania Heymann and Gal Muggia. Chris said that this music video resonated with him. “Its surrealism combined with the song itself propels me into an airborne feeling.”
He adds, “Up&Up is one of the unique music videos I’ve seen in various times. It’s ability to send me afloat is the feeling that I look for from every other music. While other music might give me a relaxing freefall, Up&Up’s music video gives the type of flying that replaces excess thoughts with inspiring fragments of ideas.”
The dreamlike imagery of this music video got an award for Best Visual effects at the 2016 MTV Video Music Awards.
2. sisikat ka, iha – bita and the botflies
gel pande’s pick
Gel’s favorite would be another surreal music video called “Sisikat Ka, Iha” by Bita and the Botflies. With its psychedelic illustrations and theme, Gel explained that the band was brave to tackle the topic about women. “Their topic of choice was sensitive, but the execution of the music video was effective, with the moving illustrations and psychedelic style backing up the message of the song.”
3. usisa – bullet dumas
zia nape’s pick
Zia’s choice would be Bullet Dumas’ “Usisa”. She said that the music video “showed that as a Filipino artist, Bullet really wants to speak up and fight for what he stands for using his talent. However, the government and the society are against his views of making a change in our society.” She adds that she’s inspired by the music video’s cinematography. “The style of the visuals in the video is the style that I want to do in the future.”
4. Nothin’ on you – b.o.b. ft. bruno mars
melissa garcia’s pick
Melissa said that Nothin’ On You is her favorite because she liked how this kind of music video is a creative alternate for the usual “cinematic” music videos that we know. “I love the part where there are cut-outs [of girls] of different races. For me, it is a big deal because it is one of our issues for a long time, which is interracial relationships.”
5. the writings on the wall – ok go
ella mariano’s pick
Ella has chosen “The Writings on the Wall”. She said that this music video has stood out to her among all their catalog. “I started to find out about their band when Ian Eastwood, a famous dancer, danced for their music video / advertisement for a phone brand. When I looked for their other videos online, I realized that OK Go loves to get creative on their music videos. The Writing’s on the Wall stood out for me out of all their other videos because I have always wanted to do art illusion murals. This music video is a one-take video where they walk around a huge room filled with art illusions, with the band also being a part of the illusions. It’s visually pleasing to the eye for anyone who’ll watch it.” She adds, ” After watching this music video, I told myself, “I wish I could’ve thought of this concept first” because it was done so smoothly. For sure, a lot of work was done behind the scenes, but I know it’s going to be worth it, seeing that after the music video ended, the crew came out behind the walls with smiles of relief on their faces.”
6. me – taylor swift ft. brendon urie
joshua asi’s pick
Joshua said that “Me” by Taylor Swift is his favorite music video. “I like the colors used in the music video, as well as the transitions that they’ve used. As for the concept of the video, you have to think it through to understand the message behind it – like how the song related to the video.”
7. empty – kevin abstract
angela apostol’s pick
Angela explained how “Empty” by Kevin Abstract is one of her favorites. “It tackles the struggles of the LGBTQ+ which is very important for me because artists should use their platforms to raise awareness upon the issue. The storytelling may be very simple, but it still brings an impact to the viewers. You’ll feel the emotions brought by the characters in the video despite having no dialogue.”
8. sanctuary – joji
dean pineda’s pick
Dean explained why his favorite music video is “Sanctuary” by Joji. “The music video gives off a retro Star Trek kind of vibe which contributes to its aesthetic. It is set in outer space, which is very cool in my opinion. The song itself is lovely and endearing. It has a memorable story that corresponds to its wonderful lyrics. The concept of the music video is about sacrifice, how you can do anything to give life to the person you love for them be happy.”
9. walang hanggan – quest
zel salcedo’s pick
Walang Hanggan is Zel’s favorite because she loves the way Quest write his songs. “The way he created the lyrics was astonishing and well written as it talked about the love that was left for him. The words play well with how he wants the story is written.” She added that the music video gave more meaning for the song. “When I first watched the music video, I was full of awe since the script and the song was a great combination for a quality story. After I watched it, I remembered crying and clapping my hands because it really brought my heart and mind to tears. I even told myself that I want to create a quality script and song like it.”
10. caroline – amine
martin pastor’s pick
Martin’s choice is Amine’s “Caroline”. He explained that he’s biased since Caroline is one of his most favorite songs of all time. He adds, “I actually do love the music video for it because of its simplicity and the color grading which is very lively and makes use of the color yellow abundantly which is also one of my most favorite colors.”
11. baliw – coln
lloyd canilang’s pick
For Lloyd, “Baliw” by COLN is his favorite. “This is my favorite music video because they started from scratch. The people behind this is a group of friends who vlog. One of those friends is CongTV, who also has a skill in playing instruments and tried to write songs.” With this, they started to form a production team and this music video happened.
12. you were good to me – jeremy zucker
sam de asis’ pick
Sam’s all-time favorite is “You Were Good to Me” by Jeremy Zucker. She explained that the music was “very sentimental and it gives me so much feels making me feel like I’m part of it.”
13. family – the chainsmokers
denmark mallillin’s pick
For Denmark, “Family” by The Chainsmokers is his pick. He explained how this music video is dedicated to their friend, Rory. “Rory Kramer is an amazing filmmaker who produces a lot of music videos for DJs all around the world. It’s unique to tell a life story through a music video instead of a documentary or a narrative film. The music video is subjective and it’s simple. There weren’t any grand visual and sound effects because the main purpose of the music video is to show how strong their family bond is.”
14. born to die – lana del rey
marvin del barrio’s pick
Marvin’s favorite would be Lana del Rey’s “Born to Die”, being that she is one of the best artists for him. He explained that this music video remains one of his favorites. “The music video really has a story and still shows some good sceneries. Lana Del Rey always steps outside of the box. Shooting the music video on location in France is brilliant, especially since she was able to mix centuries of art together. The music video also popularized the flower crown. It puts those seen at Coachella to shame. It’s full, fluffy, and ridiculously regal.” He adds, “I’m also obsessed with contrasts, and it looks like Lana Del Rey is as well. Juxtaposing the opulence of 17th century France with a vintage Ford Mustang and bright red Converse is just brilliant. Lastly, I’m certainly no fan of violence, but the song is called “Born to Die,” and this the video itself is a perfect way to pay homage to the song title.”
15. thriller – michael jackson
josh roque’s pick
And for Josh, “Thriller” by Michael Jackson is his favorite music video of all time. “When we make music videos, we don’t usually think ahead of how it will impact its viewers. Instead, we stay true to the message of the music and make it our own expression or art form, which is why global popstar Michael Jackson and film director John Landis exceeded on so many levels.” He then further explains the things that made “Thriller” an iconic music video. “A cinematic song for this song from the album of the same name deserved cinematic treatment, reason being why it had made such a memory to me the first time I saw it on our 4:3 television screen. The zombie dance, the romance narrative, the black excellence, the red jacket, the iconic ending, the horror theme, the unexpected duration; “Thriller” changed the people involved in it just as much as it did the world. Because the difference it made from previous visuals was how it gave us an experience, evolving music videos into its own genre of cinema that we celebrate today.”
There are different ways to tell stories. And at times like this, it’s very effective to tell stories visually. Music videos brings out the creativity of artists – to interpret a song in a short amount of time and make their brand known. We may have different tastes in music, but one thing’s for sure – we all enjoy a good music video.
In collaboration with Tunes, 24 Frames will have an upcoming Video Music Awards on March 28, 2020 at Taumbayan Kamuning. 24 Frames’ filmmakers and Tunes’ singers team up to create music videos that are worth the wait. Joins us as we find out this year’s winners and jam along for an open mic after the awarding ceremony. For more details, visit the 24 Frames or CIIT Video Music Awards FB page. See you there!
“Have a fresh start, ignite your passion for film, and have the power to empower.”
24 Frames is making a fresh start with a new theme and new recruits this term. For this term, the officers have decided on being “fresh” as the core theme of its events and ethics moving forward. If you’re wondering what fresh means to us, Graphic Head Joshua Asi says that it’s about “a new start or there is something new”. Visual Head Zia Nape added that it’s about “coming back from our previous phase with a progressive mind”. Creative Head Denmark Mallillin said that being fresh is about “breaking all barriers of tomorrow to lead and to create a better student body, also taking this chance to breathe new colors, experiences, and opportunities this semester.”
Evolving in the organization is an important thing. When asked how do you evolve in the organization by being fresh, Media Head Sam de Asis said to evolve with the org by “sharing my fresh ideas, creative thoughts, and being open to learn new things”. Publishing Head Ella Mariano added that “stepping out of my comfort zone and exploring new things will help me evolve as an officer and a filmmaker”. For Production Head Gel Pande, “we evolve differently, but the idea of holding on to the positive effect of being new helps us inspire ourselves to develop more further each and every day.”
With the new term of officers in line, External Head Martin Pastor says that he expects great things from the new batch of officers. “I really do believe that we have successfully put together people who share the same passion and love for filmmaking and will do whatever it takes to spread the beauty of films”. Internal Head Lloyd Canilang says that “I’m expecting fun activities in the organization to help the new and old members”. In addition, he wants everyone to be more hands-on on the activities to come. Marketing Head Marvin del Barrio shares the same thought on having more activities to engage with the members. “I would always love to interact with the members so I’m just excited for what our org, 24 Frames, can really bring to the table this year”, he added.
A fresh start comes with exciting activities and opportunities to learn more about filmmaking. Assistant Secretary Chris Holgado says, “being involved in the 24 Frames organization is a great opportunity for individuals to learn, discuss, and get their hands on filmmaking along with their fellow CIIT students because the first step into the growth zone is learning with others.” For Business Manager Zel Salcedo, “being a member of 24 Frames is a vital factor to gather various talents and by being involved in the organization, they are able to enhance and discover their unique talents to evolve as a team, as a production, and as a family.” Moreover, Finance Manager Dean Pineda says that “members should be involved in 24 Frames for them to grow in their field because we help members to evolve as filmmakers.”
As our family grows year by year, the future shines bright for 24 Frames. Vice President Angela Apostol says that “I can still see 24 Frames opening doors to new opportunities and building new relationships for aspiring filmmakers”. Secretary Melissa Garcia adds, “I see the future of 24 Frames with talented students who will continue to do their passion and reach their goal for film no matter what it takes.” And lastly, President Josh Roque says that “the future of 24 Frames is bright and clear with the fresh message we want to deliver: the time to start is now to be a filmmaker capable of change to empower lives of the people. I believe that the student leaders in this term will not only excel as overseers but as directors individually, and that they are just the beginning of a new generation coming together for the pursuit of Philippine cinema.”
Follow the social media sites of 24 Frames on Facebook and Instagram to keep updated with their latest news and events, such as its upcoming General Assembly.
